Push-Pull Infographic 


Rothamsted Research is a leader in agriculture research and is responsible for a legacy of innovations (dating back to 1843). Their past and present sucesses where not well-understood by the public, who ultimately fund and support the institute.

Approach + Solution

One of the strategies we took forward was translating complex science into understandable formats, like infographics (or graphical stories). A (environmentally and economically) sustainable Push-Pull agriculture was developed over period of 20 years, which was an ideal candidate.  I consulted with senior scientists, used academic publications to create the Push-Pull infographic.