Agriculture Infographic

Portfolio > S mall Projects > Agriculture Infographic

The skills needed to create a digestible story about agriculture tie in closely with producing good ux design, in many ways like:

Determining what should be shown visually vs. what should be explained with worlds
Empathy for the level of knowledge of the audience
Writing concepts clearly (and testing and gathering feedback)
Creating a narrative

Problem

Rothamsted is a leader in agriculture research and is responsible for a legacy of innovations (dating back to 1843). Their past and present successes where not well-understood by the public, who ultimately fund and support the institute.

Approach + Solution

One of the strategies we took forward was translating complex science into understandable formats, like infographics (or graphical stories). An environmentally and economically sustainable Push-Pull agriculture was developed over period of 20 years, which was an ideal candidate for an infographic. I consulted with senior scientists and used academic publications to create the Push-Pull infographic.